IKEAisundoubtedlyoneoftheworldsmostsuccessful,enigmatic,andrecognisableglobalbrands.Lastyearnearly800millionpeoplein49countriesvisiteditsstores,whichhadaturnoverofmorethan£30billion.Inamajornewthree-partseries,ourcamerasexploretheworldofIKEA,fromthedesignstudiostofactoriesandstores,fortheveryfirsttime.Fewcompaniescanlegitimatelyclaimtoshapethewaywelivetoday.Fewerstillinspireacult-likedevotionincustomersandemployeesalike.ButIKEAisnotlikeothercompanies.ThefamouslysecretiveSwedishfurnitureretailerisguidedbytheprincipleofcreatingthebettereverydaylifeforthemanypeople.Butwhatisthesecrettoitssuccess?HowdoesthemachineofIKEAaffectthepeoplewhoworkforit,andhowdoesitsruthlesslyefficientbusinessmodelaffecttheworld?如果您喜歡茶杯狐 cupfox(www.shebei119.com)分享的《宜家組裝帝國》,別忘了推薦給你的好友!
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